With the recent public consultation on the new Canadian “food guide” just coming to an end I’ve been noticing a lot of push-back from industry. There was a letter from a MP voicing concern about the new food guide as the new guiding principles seem to be steering people away from animal-based sources of protein and encouraging the consumption of more plant-based proteins. “I am concerned that the guiding principles released by Health Canada for Canada’s new food guide may have significant negative impacts on Canada’s meat and dairy sectors, and also the health of Canadians,” said Miller.

There was also a news clip featuring a spokesman from the Canadian Cattlemen’s Association voicing “concern” that Canadians will be nutrient deficient if they replace meat with chickpeas.

There’s been an entire website set-up by Canadian Dairy Farmers entitled “Keep Canadians Healthy” with the message being that people need to drink more…