Everyone. Everyone in society who uses a radio, a TV or a device with an internet connection. As a population, we are inundated with information.
Bogus nutrition information is is easy to find and easier to believe. The American weight loss industry is worth $20 Billion annually and it’s growing exponentially. However, this industry doesn’t necessarily help people lose weight. In order to learn about nutrition, people need to conclude what is fact and what is fiction while avoiding the sensationalized target marketing that is blasting in our faces.
I’ve interviewed almost 30 people in the past four weeks to gather feedback and information on what the perceived barriers to eating healthy are.
This is what they’ve told me:
- Healthy people have favorite foods that aren’t vegetables. Healthy people enjoy bread, chocolate, alcohol, cookies, sugary breakfast cereals, and ice-cream.
- Given the hypothetical opportunity to cook or dine with anyone in the world, most people would choose their family.
- Many of the people I interviewed think that local crops should be subsidized instead of the current crops that are subsidized like corn. Others think that levies or taxes on sugar added foods or beverages could potentially be structured to reduce the cost of fruits and vegetables.
- Almost everyone I spoke to mentioned that education, improving access to food or modifying the present agricultural system were likely routes to improving public health.
I’ve spoken to people in different industries working in different countries. The theme is prevalent.
The theme is action.
We need to take action and to help our population lead a healthier lifestyle. Whatever we’re doing right now isn’t enough. One example is that obesity rates are trending upward, in Canada one in ten children have clinical obesity. Obesity is a leading cause of type 2 diabetes, high blood pressure, heart disease arthritis and cancer.
These things don’t impact one person at a time, they impact many lives, families and whole communities.